WHEN IS DIGITAL PUBLISHING GOING TO CATCH HOLD IN INDIA?

"The Indian market is calling out for multi-channel systems that are inexpensive and easy to use. This is particularly true for small and mid-size publishing houses," says Gerhard Raab, Vice President of International Sales at ppi Media, and a man in the know. Along with Dr. Sabine Jaehmlich and Gopal Krishnan, he represented ppi Media at the WAN IFRA India Conference & Expo. This year too saw cutting-edge technology for front-to-back production workflow in publishing displayed at the annual event for publishers in India. There was great interest in innovative products and solutions as demonstrated by the rush of visitors at the ppi booth.