LMA Media Tranformation 2017 Chicago

The keynote will be a moderated industry discussion (Dr. Paul Wang, Associate Professor, Medill IMC, Northwestern University) on disruptive innovation
The subject of the discussion will be Clay Christensen’s book, “Competing Against Luck”
The first 150 that register will receive a free copy of the book (sent in advance of the conference)
Jason White, head of news partnerships in the U.S. for Facebook, will conduct a 2-hour workshop customized for LMA (specifically developed for senior-level local media executives)
A 3-hour workshop will be dedicated to “Blowing Up the Sales Model”
Two 90-minute workshops will cover “Developing a Comprehensive Video Strategy” and “Setting Up Innovation Teams or Centers”
R&D partners will host 15-minute “speed dating” meetings on Tuesday
Media executives that sign up for five R&D “speed dating” meetings will save $150 off their registration fee
The first 135 to register will receive a ticket to the Cubs vs. Reds game on Wednesday night (ALL GONE!)