What South Asian media companies need to know now to understand and respond to “Not Just An Ordinary Disruption”

Our predictions and intuitions about the world in which we operate could be abysmally wrong. We get taken aback when unexpected competitors burst on the scene. We are surprised when businesses protected by deep moats of resources and loyalty find their defenses breached. We are startled when new markets erupt from nothing.

Welcome to the world of a new economic and unique business dynamics, where the classical rules of thriving in business have yielded place to a fluid and perpetually shifting locus of competitiveness. It is creating a radical and transformative impact on every business, including media. All conventional businesses would be disrupted by unusual suspects and non-linear offensives. Consequently, all competitive advantages have become transient and new grammar has to evolve to ensure future sustenance